About us

Pioneering a better future

Motion Applied develops and delivers advanced engineering and technology solutions that enable organisations across motorsport, automotive, transport and beyond to make a difference to their customers and the world around us.

With a 35-year heritage in Formula 1 and other world-class series, Motion Applied not only drives innovation within motorsport; we also understand how to adapt and deploy those cutting-edge technologies into other industries.By applying the technical expertise and dynamic mindset of motorsport, we go a step further, engineering solutions specifically for other sectors to solve some of today’s biggest challenges.

Our shareholders are Greybull Capital, an entrepreneurial investment group. Greybull makes long term investments in private companies and has a broad portfolio across multiple sectors including technology, engineering and manufacturing. Greybull’s investment is helping us realise our significant potential in motorsports and accelerating development of our growth activities across other industries. This, combined with our ongoing close relationship with McLaren Group, gives us the strength, flexibility and never-ending desire to push the boundaries of engineering forwards.

Our innovations are helping customers reduce their carbon footprint, deliver the promise of electrification, make data-driven decisions in real-time, achieve reliable data connectivity, enhance their passengers’ experiences, and increase their operational efficiency.

Our 800V Silicon Carbide inverter delivers exceptional powertrain efficiency for faster charging and longer-range electric vehicles. Signal stability is considerably increased, and cabling weight decreased, with our first of its kind 5G edge computing rail antenna developed in partnership with HUBER+SUHNER.Multiple motorsport series use our engine control units and high-performance components, and our ATLAS software which can be on the pit wall at every Formula 1 race.

Whilst motorsport remains our very soul, applying our brains to pioneering a better future together with customers and partners is our passion.

Our heritage & all our futures

For over 35 years we have led the digital transformation of motorsport through electronics and data systems, and now also develop innovative technologies that drive positive, sustainable change in automotive, transport, the Internet of Things and beyond.

We’re at the cutting edge of innovation creating solutions that drive efficiency and cost-effectiveness. We want to help to reduce the carbon footprint and become more sustainable.

In parallel with a relentless pursuit of performance, Motion Applied is extremely aware of sustainability and recognises the global challenges ahead. We pledge to exhibit no fear in the face of applying our sustainability agenda and will continuously strive to execute on well defined, clear strategies to build a better future.

We are aligned with the UN’s Sustainable Development Goals, specifically those that are relevant to our organisation. These goals serve to guide us in our continued strategy development towards ever improving sustainability.

Motion Applied is committed to net zero carbon emissions by 2030, or sooner. We also hold the three-star level FIA Environmental Accreditation.