Our history

  • 1998

    TAG Electronic Systems

    Our first large contract was to supply the Mercedes Benz Group C sports car, Michael Schumacher's pre-F1 car.

    1998 - Ron Dennis identifies the power of real-time electronics in motorsport

  • 2003

    McLaren Electronic Systems

    We were the first to move into the new McLaren Technology Centre, while it was still being finished!

    2003 - Our first rebrand - and a new home

  • 2014

    McLaren Applied Technologies

    McLaren Electronic Systems and McLaren Applied Technologies merge to take McLaren's technology to market.

    2014 - McLaren's two technology companies merge to form McLaren Applied Technologies

  • 2020

    McLaren Applied

    Greybull’s investment supports the McLaren Applied's significant potential and growth plans.

    2020 - Simplifying our name in the market

  • 2021

    Grey Bull acquisition

    Greybull’s investment supports the McLaren Applied's significant potential and growth plans

    2021 - Greybull acquires McLaren Applied from the McLaren Group.

  • 2025

    A new era

    Motion Applied begins the next chapter reflecting our status as a truly independent Tier One technology provider.

    2025 - Welcome to Motion Applied.