NASCAR Digital Display

Leaders in in-car display technology

Lightness doesn't have to come at the expense of sophistication. We first demonstrated this over a quarter of a century ago when we created a host of advanced weight-saving measures for our MP4/8 Formula 1 car, including a bespoke lightweight dashboard, to generate a competitive advantage in a season in which we were running a customer engine. Ayrton Senna's legendary 1993 European Grand Prix victory, among others, stands as a testament to this approach.

We have remained at the cutting edge of in-car display technology ever since, and currently offer a range of options to suit every application - from club racing to top-level single-seaters and sportscars. Our flagship model, featuring a fully customisable, large-format multi-function colour screen, is used throughout the Formula 1 grid and proved week in, week out, in front of a worldwide audience.

Now the NASCAR Cup Series - to which we already act as sole supplier of Engine Control Units - has adopted our display technology as it boldly breaks from a long tradition of using only analogue instruments. Reflecting the growing confidence NASCAR has in Motion Applied products, moving to digital displays enables the series to remain road-relevant in the changing car market while preserving the close competition for which the series is famed.