Automotive

We deliver advantage by empowering electric vehicle manufacturers to push the boundaries of performance, driving product innovation and differentiation that puts them ahead of the curve.

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Charging

We harness advanced engineering and breakthrough thinking to deliver high-performance EV charging solutions tailored to both commercial and residential environments.

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Mining

We help reduce carbon emissions while maintaining productivity. Our Halo-300 solution maintains connectivity to equipment in hard-to-reach areas, and our Fuel Analytics solution helps lower carbon emissions.

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Motorsport

Motorsport is at our very core. For over three decades we have set the standard in high-performance motorsport solutions for the world's most prestigious series.

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Transport

We have redefined the limits of connectivity performance to build the first 5G edge connected mobility platform for public transport and fleet operators.

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Pioneering a better future

The world around us is undergoing significant change: the greatest in generations. At Motion Applied, our people and technologies are committed to creating a more sustainable, intelligent, connected, purpose-driven, and collaborative future.

With over 35 years of expertise at the forefront of motorsport, we deliver tangible benefits to our customers, partners, stakeholders, and the communities we serve.

Our commitment to electrification, connectivity, telemetry, control, and analytics drives our innovations, enabling us to achieve breakthroughs across motorsport, automotive, transport, and beyond.

Our history

2025

A new era

Welcome to Motion Applied.

04 Jun 2025

McLaren will always be part of our story

Motion Applied begins the next chapter reflecting our status as a truly independent Tier One technology provider.

1998

TAG Electronic Systems

Ron Dennis identifies the power of real-time electronics in motorsport

22 Dec 1998

First contract

Our first large contract was to supply the Mercedes Benz Group C sports car, Michael Schumacher's pre-F1 car.

2003

McLaren Electronic Systems

Our first rebrand - and a new home

24 Nov 2003

New name, new home

We were the first to move into the new McLaren Technology Centre, while it was still being finished!

2014

McLaren Applied Technologies

McLaren's two technology companies merge to form McLaren Applied Technologies

02 Jan 2014

Two companies combined

McLaren Electronic Systems and McLaren Applied Technologies merge to take McLaren's technology to market.

2020

McLaren Applied

Simplifying our name in the market

01 Jan 2020

Better name

Greybull’s investment supports the McLaren Applied's significant potential and growth plans.

2021

Grey Bull acquisition

Greybull acquires McLaren Applied from the McLaren Group.

04 Aug 2021

New ownership

Greybull’s investment supports the McLaren Applied's significant potential and growth plans

Industry innovation

Our motorsport heritage gives us a unique insight into efficiency and optimisation. We provide solutions to motorsport series that help them become more sustainable and efficient, including driving the transition to carbon-neutral and the adoption of electrification.

We help automotive organisations deliver more energy efficient and inclusive micro, personal and commercial modes of transport.

We work in transportation to deliver connectivity, fleet management and energy-efficient modes of transport. Our innovations can make public transport a more reliable and attractive option and thus, in tandem with electrification, cut urban air pollution.

Latest news

03 Sep 2025
Motion Applied powers Czinger’s 21C Hypercar

Motion Applied powers Czinger’s 21C Hypercar

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04 Jun 2025
New Motion Applied logo

McLaren Applied becomes Motion Applied

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01 May 2025
McLaren Applied and Network Rail 5G technology logo

Motion Applied delivering increased data offload for Network Rail with 5G technology

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